Campaign News
Giving For Life
Robert Reed wants to advance lifesaving research. Debora Raike wants to honor her father, Sydney Schall, M.D., the former chief of dermatology for City of Hope. Robert Getty wants to thank doctors for his son’s extraordinary care.
People include City of Hope in their estate plans for different reasons. Donors like the Schall family seek to combine their family’s commitment to the institution with the desire to establish a legacy for tomorrow — while still seeing the impact of that support today. “We wanted to do something meaningful to honor my father,” Debora says. “As a committed doctor, he was an advocate for preventative care and early detection of cancer.”
Getty gave because of the compassionate care his son received. “Michael’s treatment was difficult, but his doctor was incredible. We were treated as people — not as data points or ‘subjects.’ I appreciated the care he received.”
After seeing a gift annuity newspaper advertisement, Reed contacted Jay O’Neal in gift planning. Shortly thereafter, he included City of Hope in his living trust. He recently toured campus and saw his name on the Windows of Hope. “It was nice to see that.”
Bequests are a sustaining source of philanthropy at City of Hope. Every amount is appreciated and donors receive recognition on the Windows of Hope, and may be eligible for additional recognition on campus. Many bequests also count toward the $1 billion Power of Hope campaign — which makes Reed, the Schall family and Getty part of this historic and ambitious fundraising initiative.
Debora says, “Seeing my family’s name on the wall makes me feel proud of my father and his lifetime work to fight cancer.”
Photos
Coto de Caza, CA
Palmer House Hilton, Chicago, IL
